Facebook seems to have a new favorite word: Transparency

In the midst of Facebook's biggest public relations crisis ever, the social media behemoth wants everyone to know that it's going to start taking transparency very, very seriously.

That new commitment, the company explained, starts with changing its notoriously opaque policies and products to better reflect this newfound commitment. In a blog post, Facebook announced an update to its pages that will allow users to see all the ads that page is currently running, along with a detailed history of any name changes that have been made to the page. 

Previously, there were very few ways page owners could be held accountable for the ads they ran. A page could "dark post" hyper-targeted ads into users' News Feed or Instagram feed and there would be no clear way to tie the ad back to the organization that paid for it. Read more...

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from Mashable https://mashable.com/2018/06/28/facebook-transparency-ad-strategy/
via Middlesbrough