MSCHF has long been outspoken about their disdain towards the capitalist system, with games like Card V Card and stunts like rendering medical debt into art and selling it. Though MSCHF itself has raised at least $11.5 million in "outside investments" since the fall of 2019, according to the New York Times, it's undeniable that their biweekly drops often comment on our crumbling late-capitalist society.
Take, for example, their latest drop: Anti Advertising Advertising Club (the name a clear reference to Anti Social Social Club). MSCHF created nine TikTok sounds to "attack" different brands (including TikTok itself). If you make a TikTok using one of the sounds and it hits a certain view count, send MSCHF proof and they'll pay you cash. Read more...
More about Advertising, Capitalism, Tiktok, Mschf, and Culturefrom Mashable https://mashable.com/article/mschf-tiktok-anti-advertising-advertising-club/
via Middlesbrough
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