The wholesome construction worker influencer was just an ad, because nothing is sacred

We regret to inform you that the construction worker father turned influencer who's gone viral is nothing but a marketing tactic. 

Omar, who posts under the handle @justaconstructionguy, captured Instagram's heart yesterday with his heartwarming flat lays and love for coffee. A tweet by a now-private Twitter account claimed that her dad heard about influencers and decided to try it out himself. 

As much as we love Omar the construction worker, it turns out he's not even running the account. Instead, the account was an elaborate ad for Cuvée Coffee, a brand that "coffee lover" Omar frequently tags in his photos.  Read more...

More about Instagram, Influencers, Culture, and Web Culture

from Mashable https://mashable.com/article/just-a-construction-guy-instagram-dad-influencer-ad-agency/
via Middlesbrough