Stop buying into the idea of a skincare 'holy grail'

Before deepfakes and alternative facts, the online world was already telling us fibs. In our series Lies the Internet Told Me, we call 'em all out.

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The term "holy grail" has become standard in beauty reviews and in online communities dedicated to skincare. The phrase generally refers to a skincare product so effective that it can singlehandedly transform someone's skin for the better. Sure, other products may lend an assist, but the holy grail — like its Biblical counterpart — is the one with the miraculous powers. 

Dozens of beauty articles are dedicated to holy grails: reviews, "top-shelf" profiles, product roundups sourced from Reddit or gleaned from other beauty writers. The same brands and products — Drunk Elephant's Vitamin C serum, Sunday Riley's Good Genes, Glossier's Solution, and CeraVe's Hydrating Face Wash — are praised frequently.  Read more...

More about Social Media, Skincare, Lies The Internet Told Me, Culture, and Web Culture

from Mashable https://mashable.com/article/skincare-holy-grail-myth/
via Middlesbrough