Apple's AirPower fail is an unprecedented embarrassment

Apple just owned up to one of its most embarrassing fails of all time.

Just days after its star-studded event that was supposed to herald a new chapter for the company, Apple announced that its most anticipated accessory won't actually be launching — ever. After more than a year of hype and delays, the company is killing AirPower.

While not entirely shocking given the long, unexplained delays to Apple's wireless charging mat, its abrupt cancellation is a massive blunder for the Cupertino tech giant. 

Though it's not unheard of for a company to ax a planned product, it's rare for it to happen after a splashy public announcement. For Apple, it's completely unprecedented. The company plans out products years in advance and meticulously orchestrates the events where they launch. It goes to extreme lengths to keep future plans under wraps and adheres to punishing schedules to keep products on track.  Read more...

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from Mashable https://mashable.com/article/apple-airpower-canceled-fail-embarrassment/
via Middlesbrough