Nike's app-connected 'custom shoe for everyone' doesn't come in women's sizing

The future is female — unless you happen to be Nike, that is.

The shoemaker and cultural force that brought us everything from the Air Jordan to the Air Yeezy is back at it again with the release of an app-connected shoe that Nike promises will forever change our understanding of the perfect fit. Sneakerheads, meet the Nike Adapt BB: "a custom shoe for everyone" that The Verge reports just so happens to not come in women's sizing. 

The shoe, announced Jan. 15 and available for purchase starting Feb. 17, offers everything you never needed in a pair of kicks. According to the splashy press release, your hard-earned $350 buys you not just athletic footwear, but "a platform that creates a truly custom fit by combining an advanced power-lacing system, an app and continually updated firmware featured in the new Nike Adapt BB basketball shoe."    Read more...

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from Mashable https://mashable.com/article/nike-adapt-bb-connected-shoe/
via Middlesbrough