New study finds female-led films perform better at box office. Your move, Hollywood.

Movie audiences love women. 

According to a study by Creative Arts Agency and shift7, films with women in leading roles earn more than their male counterparts at the box office, a finding which should lead to a major paradigm shift in show business.

“The perception that it’s not good business to have female leads is not true,” CAA agent Christy Haubegger told The New York Times. “They’re a marketing asset.”

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CAA and shift7 examined 350 top box office films from 2014 to 2017, defining "lead actor" as the first performer credited in official press materials (also of note: most of these films passed the Bechdel test). 105 of these were women. In every category broken down by budget, films with women in the lead outperformed those starring men.  Read more...

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from Mashable https://mashable.com/article/caa-shift7-hollywood-leading-women-lead-box-office/
via Middlesbrough