Apple is slowly squeezing even more out of customers

It’s getting even more expensive to use Apple products.

At Tuesday’s Apple event in Brooklyn, the Cupertino-based tech giant unveiled the next generation of the iPad Pro, MacBook Air, and Mac Mini. Each updated device is more powerful than ever, with multiple add-on options that further enhance performance. Of course, those higher-end features come at a price. And Apple’s base pricing for the entry-level version of each of its products is rising, too.

SEE ALSO: Everything announced at the 2018 Apple iPad event

Take the new iPad Pro. This generation of Apple’s flagship tablet is faster, thinner, and has more screen space than ever. The most affordable model, the new 11-inch iPad Pro, starts at $799. The 12.9-inch iPad Pro comes in at $999. Not bad for tablets that Apple puts up against competitors’ full-fledged laptops. But if you take a look at the base pricing of the previous generation of iPad Pros, you’ll find the cost for a 2017 10.5-inch iPad Pro and 12.9-inch iPad Pro when they were first released started at $649 and $799, respectively. That’s a $150 less for the 11-inch iPad Pro and $200 less for the 12.9-inch version. Read more...

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from Mashable https://mashable.com/article/apple-base-pricing-rising/
via Middlesbrough